Blog
The blog
All of Segnalazione Vincente's articles, reorganised by topic. The oldest ones have been rewritten — not just touched up: where they promised results or cited statistics without a source, those lines were removed and the text says what they were.
64 articles · from 2021 to 2025
11 articles
Fundamentals
What networking is, what it isn't, and the words the discipline has rewritten it with. This is where you start.
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From the Handshake to Relational Engineering: the Return of Authentic Relationships in Business
From the corner shop to shopping malls, from the internet to 2020: how trust got lost in business, and what it takes to put it back at the centre.
October 2024
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How to Network Using the Internet?
The spread of social media and smartphones has transformed the way we build both personal and professional relationships.
November 2021
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What Does Networking Actually Mean?
What does networking actually mean? You probably need to get your head straight on this innovative technique from Segnalazione Vincente.
November 2021
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How to Network
What are the fundamental principles of networking, the irreplaceable pillars you need to follow if you want to build a reliable network?
November 2021
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The Networking Strategy
The networking strategy is about forming solid, lasting relationships, built on mutual trust and professionalism.
November 2021
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The Challenges of the Post-Covid Recovery
Networking as a starting point for your company, to turbocharge your business and ride the post-Covid recovery.
November 2021
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Building a Network Through Networking?
Rising, paused or grounded: the three states a professional network can be in, how to recognise them and what it takes to get it moving again
October 2021
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Definition of Networking: What Does It Actually Mean?
What does networking mean? Segnalazione Vincente gives you the chance to tap into the huge opportunities of Referral Public Relations.
July 2021
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A Successful Online Networking
Four rules for building professional relationships remotely: understanding online dynamics, choosing your communities, producing content, staying reliable
May 2021
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Is Selling an Art?
Selling is an art in every sense, and like every art it has to be refined through practice.
May 2021
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The Principle of Reciprocity in Marketing
In marketing, good networking rests on one very clear rule, what's called the principle of reciprocity: give before you receive.
March 2021
9 articles
Referrals and reciprocity
How an introduction is born, what it's worth, and who takes the risk when someone introduces someone else.
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From Networking to Reciprocity: How the DISPARI GROUP Changes Business Relationships
The DISPARI GROUP, with the Reciprocity Engine, revolutionises business relationships through strategic connections and exchanges of value.
February 2025
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The Winning Word-of-Mouth Technique
An anecdote from a real referral programme: a cash reward didn't work, exclusivity did. Why that happens, and what it says about the mechanism
November 2022
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How to Find Clients Through Word of Mouth
How can you find clients through word of mouth? Before building any strategy you need a complete view of where you stand.
July 2022
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What Is Social Proof in Marketing?
Social proof is an extremely powerful tool for improving your marketing and your business's reputation. But how do you get it?
June 2022
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The Steps in Word-of-Mouth Between Businesses and New Clients
What should the ideal path look like for a referral that goes from first contact with the referrer to becoming your trusted client?
November 2021
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Finding New Clients Through Networking
One of the great challenges for anyone networking is finding the best way to approach potential clients and draw them into your network.
November 2021
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How Many Referrals Do You Need to Succeed?
The number of referrals you should expect depends on the type of business you're in and the effort you put into growing your network.
November 2021
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The Levels of Relational Marketing Referrals
There are different levels of relational referrals, and you need to be aware of them so you can spot the opportunities and use them to your advantage.
June 2021
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What Is Referral Public Relations?
Referral Public Relations is the set of activities aimed at supporting a company's image.
March 2021
11 articles
The art of relationship
Listening, influence, reputation, how you present yourself: the part no calculation can do in a person's place.
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Building Valuable Relationships
Seven practices for building professional relationships that last, and why they aren't enough on their own: without a mandate they stay good intentions.
November 2024
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Reflections on Reputation: Visibility, Credibility and Profitability
Visibility, credibility, profitability: the three stages every professional relationship goes through, and why none of them can be skipped.
June 2022
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Surround Yourself with the Right People at Work
Jim Rohn said: you're the average of the five people around you. What does that actually mean for someone who has to grow a company?
May 2022
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How to Become an Effective Persuader
How can you persuade the person in front of you? If there's one rule, it's this: influence by attraction, not by pushing.
November 2021
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Attracting Clients' Attention Through Networking
People's attention will be the currency of the coming years. How do you avoid being forgotten by your clients, and by whoever can introduce them to you
November 2021
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The Marketing Strategy of Your Company Story
Networking runs on human interaction, and your company's story could become an effective strategy.
June 2021
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How to Network with Other Entrepreneurs
How can you reach out to other entrepreneurs and companies with the aim of building a professional relationship?
June 2021
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How to Create Meaningful Relationships to Find Clients
A centre of influence in marketing has to inspire and guide people, and that force has to be used to find new clients.
April 2021
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The Importance of Empathy in Marketing
If you approach the person you're talking to with empathy, you're already halfway to winning a new client.
April 2021
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How to Best Persuade a Potential Client
A good salesperson attracts new clients and convinces them to buy something or use their service.
April 2021
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What an Elevator Pitch Is and How to Build One
The elevator pitch is the line you introduce yourself with in thirty seconds: how to build one, what it needs to contain and why it isn't a sales technique.
March 2021
13 articles
The craft
Who governs a network inside a company, with what routine, with what tools — and the mistakes made by whoever tries without a mandate.
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Successful Business Relationships: the Most Common Mistakes
Avoid the most common mistakes in business relationships and discover how Relational Engineering can help you build a successful professional network.
January 2025
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How a Referral Network Can Transform Your Business
Discover how a referral network and Relational Engineering can transform your business: qualified clients, authentic connections and growth
November 2024
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Scouting: Finding Quality Clients, and Whoever Introduces Them
What Scouting is: the Connector database is analysed with AIRA©, the profiles suited to a company are selected, and the meetings are organised.
October 2024
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Winning Clients Through Relationship Marketing Word of Mouth
What happens when you apply relationship marketing to a football team? A 2022 exercise that explains clearly where the lever sits.
December 2022
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The Mistakes of Networking Marketing
Let's clear up the mistakes to avoid when doing networking marketing: you could become its centre of influence thanks to the Segnalazione Vincente method.
November 2021
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Planning Your Networking
Planning your professional relationships instead of waiting for them: why a network without a calendar stalls, and what to put on the agenda every week
November 2021
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Networking and Sales Force
Your chances of converting a referral into a client are higher if the person who referred you follows the right behaviours.
November 2021
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The Power of a Referral Director's Business Influence
How do you create interconnections between companies? A Referral Director knows how to build, manage and grow solid strategic relationships.
October 2021
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Advantages and Benefits of Networking
Soft money and hard money: what building a network really costs, what it gives back, and why a referral arrives already qualified.
October 2021
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Identify Your Target and Understand Your Client
Identify the right audience for your services so you can put the right marketing strategies in place and reach your goals.
September 2021
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The Advantages of Networking
The advantages of networking enable both personal and professional fulfilment at work.
September 2021
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How to Optimise Your Marketing Network
Every networking opportunity is a chance to showcase your company. Make the most of every occasion to expand your network of connections.
September 2021
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Networking Is Not Direct Selling
Networking is not direct selling: your first goal has to be including as many people as possible in your network.
July 2021
5 articles
Measurement and technology
The numbers that say whether a network works, the capital a company has without knowing it, and where the calculation ends.
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The Future of Business Relationships: Technology and Authentic Relationships
Discover how to combine authentic relationships and technology to transform your business. Strategies, future trends and tools for building valuable connections.
January 2025
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How AI and Relational Engineering Turn Business Relationships into Opportunities
Relational Engineering: a mix of technology and human art to create trust, reciprocity and growth for your company.
December 2024
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Business Relationships: the Heart of Measurable Success
Discover how to measure and grow the value of your business relationships with strategic KPIs. Turn your network into an asset for your business's success today!
December 2024
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The Business Opportunities of the Metaverse
December 2022, the metaverse as a networking venue: what held up from that enthusiasm and what didn't, reread four years on
December 2022
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Investing in Your Own Social Capital
Social capital is accumulated by an individual or a company and is used to produce further wealth. It's your network.
November 2021
8 articles
Cases and voices
Companies that tried it and people who told the story. Every number with its own window and its own method.
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Relational Engineering: Stories of Innovation and Growth
Three stories, each with its own window and method: Ital Tetti, Uniac and an alliance between two companies born from an introduction. Real numbers, even the uncomfortable ones.
December 2024
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Segnalazione Vincente Named 2022 Rising Star by Le Fonti Awards
October 2022: Le Fonti Awards names Segnalazione Vincente Rising Star Excellence of the Year in relationship marketing. The reasoning, and the context
October 2022
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Interview with Valerio Annichiarico of Ital Tetti
Valerio Annichiarico of Ital Tetti explains how relationship marketing turns word of mouth into a professional process. And the real numbers from that case, with the method
October 2021
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Interview with Stefano Venneri of Poste Private Nazionale
In 2021 Stefano Venneri talked about the private postal franchise and how he'd activated his own network. What still holds up from that story, today
August 2021
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Daniele Ceccotti, Camper Business and Segnalazione Vincente
In 2021 we interviewed Daniele Ceccotti, founder of Camper Business. What he said about referral marketing, and what's changed
August 2021
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Gianni Vitolo of New Line Benessere and Referral Marketing
In 2021 Gianni Vitolo talked about how New Line Benessere had activated its own network. What still holds up from that story and what's changed since.
August 2021
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Gianluca Sidoti of Trade Detector and His Referral Marketing
In 2021 we interviewed Gianluca Sidoti, an independent financial advisor. What he said about visibility, and how the discipline treats it today.
August 2021
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Segnalazione Vincente Featured in Economy Alongside 10 Other Clients
The September 2021 issue of Economy, the Il Sole 24 Ore insert, dedicated an article to Segnalazione Vincente. What it said, and what's changed.
August 2021
7 articles
Ecosystem
Events, alliances, the TEDx, the book, the podcast: what happens around the discipline.
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Oscar Dalvit at TEDx: the Relational Engineering of the Dispari
Oscar Dalvit on the TEDx Tursi stage explains how "Dispari" meetings and relational engineering can revolutionise human business.
September 2025
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Fixool Chooses Segnalazione Vincente: a Winning Partnership
February 2025: Fixool, the digital general contractor for renovations, joins the network. What a company looks for when it looks for someone to introduce it.
February 2025
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Stories of Relational Engineering: the Podcast, and Its Thesis
The November 2024 episode, and its thesis: relational capital is an asset a company already has and has never counted. How to activate it.
November 2024
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Segnalazione Vincente and EKIS: a New Networking Model
December 2024, Teatro Gaber in Milan: what happens when a training school and a referral network bring people to the same table.
September 2024
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How to Write a Bestseller Book
In this article we want to give you some valuable tips on how to write a bestseller book starting from scratch.
September 2021
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Writing a Book Is the Perfect Business Strategy
Your book has to speak to a specific audience, yours. It has to present you as the expert to your potential clients.
July 2021
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The Book on Networking
Why a book remains the most effective authority-building tool for an entrepreneur: what to write, why it builds trust and what it doesn't solve.
May 2021
The first step
Where your company stands, with a number
AIRA-SCAN© measures the relational capital your company already has: ten questions, three minutes, no sign-up. The score is calculated by your browser and shows up right away, with the dimensions where you're losing the most points.
Then the extended report arrives by email and within one working day a person calls you: you look at the result together and assess whether the AIRA-DX© Stoic Analysis makes sense for your company. It's free and limited to twelve a week, so it isn't owed to anyone who does the check-up: you decide together.
Prefer to just talk about it? The number is 0549 888808.