The tool
The app that governs the network: it's a PRM, not a CRM
A CRM deals with your clients. This deals with the people who introduce clients to you — who they are, who they know, what they've brought in, what you owe them. It's a different job, and it needs a different tool: it carries your company's brand, not ours, and every referral that passes through it gets notarised.
- PRM = Partners Relationship Management
- Customised for every client, with their own brand
- AIRA© — Automated Relational Engineering Algorithm
The line that explains everything
A CRM focuses on clients. A PRM on referral partners.
They're two different records with two different processes. In a CRM the question is "where does the deal stand"; in a PRM it's "who knows whom, what have they introduced, and what have we credited them for".
It's why almost everyone, before this, keeps their network on a spreadsheet: the CRM they already have can't even ask that question.
How a Connector sees it
One app, your brand at the top
Whoever joins your network opens this screen, not ours: the first logo they see is the company that invited them. From here they submit referrals, check notifications and see their rewards — always carrying your brand.
How it works, on video
The app and the backoffice, in two videos
Two recordings from the official channel: the first shows the app from the side of whoever uses it every day, the second the backoffice the company uses to customise it.
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Part 1 of 2 The app, from the side of whoever uses it
How the app presents itself to a Connector: address book, referrals, notifications and rewards, with the company's brand at the top.
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Part 2 of 2 The backoffice: technology and customisation
The panel the company uses to govern its own network: data, brand and the configuration of the app its Connectors see.
The video only starts on click, from youtube-nocookie.com: before that moment, neither one opens a connection to YouTube.
Where it comes from
It was born from a spreadsheet that couldn't hold up any more
Simone Rossi is a RE/MAX Top Producer. Over three years he'd built his network in Bologna in the slowest, most solid way there is: two or three new people a week, drop by drop, until he reached a thousand profiled contacts.
He kept them with pen, paper and an Excel sheet. The problem he brought to the office wasn't "I need software": it was that at a thousand names he could no longer remember who knew whom, who owed him a return and who he hadn't given anything to yet. The network had outgrown one person's ability to hold it in their head, which is exactly the point where a network starts losing value instead of producing it.
What the tool actually does
- The record of who can introduce you to people
- The relational footprint: who they know, in which sectors
- Referrals, from first contact to outcome
- What's been credited, and to whom
- The notarisation of every referral
- The app for iPhone and Android
On top of this works AIRA© — the Automated Relational Engineering Algorithm — which calculates affinity across profiles and ranks the possible combinations. The system stays human-first: the algorithm proposes, people decide, and no meeting starts without both parties saying yes.
The choice
Your network carries your brand. Not ours.
It's an architectural choice, not a graphic quirk, and the reason is that a partner network is an asset of the company that built it.
What happens in a shared showcase
If you bring the people who introduce clients to you inside a common platform, they see dozens of other companies offering a reward — sometimes higher than yours, sometimes from a direct competitor of yours. You've invested years building a relationship and you hand it over to an environment designed to distract it.
Building a network costs time, and it's time you don't get back. It has to live in a tool of your own, with your name on the icon, where you're the only point of reference.
So why does MigaMATCH exist?
Because they're two different jobs, and we say both instead of pretending the second doesn't exist. The APP PRM protects and organises the network you already have: it's closed, it's yours, and it exists so you don't lose it. MigaMATCH is the ecosystem's open square, where people who don't know each other are connected by the algorithm: it exists to meet the network you don't have yet.
Anyone who sells them to you as the same thing is selling you the second one disguised as the first. They're complementary, and each should be used for what it is.
The guarantee
Every referral comes out with a certificate
Inside the app is MigaChain©, which does a notary's job: it takes the document's digital fingerprint and writes it to the Ethereum blockchain. The file, if you want, goes on IPFS.
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01 Full
Fingerprint and file
The fingerprint goes on the blockchain and the document on IPFS. It's the level for anything that can be shown to a third party without concern.
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02 Standard
Fingerprint only
The fingerprint ends up on the blockchain, the file stays where it was. Verification works just the same: it's recalculated and compared.
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03 Only Hash
Confidential document
The content never leaves. Only the fingerprint gets notarised, and whoever verifies it knows the file existed without being able to read it.
What it proves, exactly: that a document existed at a specific moment and wasn't modified afterwards. It's a timestamp and proof of integrity, verifiable by a third party. We don't promise more than that — and that's already the point where the measure of a result stops being a claim.
"There's no more doubt about cheating, about favouring a friend: the blockchain is relentless, everything is recorded even if the whole company burned down."
The best-documented case we have — Ital Tetti, Rimini — was measured exactly this way: not with a retrospective estimate, but by counting the referrals entered into the app one by one, each one notarised.
Questions
What people ask us about this tool
What's the difference between a PRM and a CRM?
A CRM manages the relationship with your clients: who has bought, where the deal stands, when to call them back. A PRM — Partners Relationship Management — manages the relationship with whoever introduces clients to you: who they are, who they know, what they've introduced, what they've been credited for and what you owe them. They're two different records with two different processes: using a CRM to govern a partner network is the reason almost everyone ends up keeping it on a spreadsheet.
What's the difference between my app and MigaMATCH?
The PRM app is your network, closed, under your own brand: inside it are the people who introduce clients to your company and no one else. MigaMATCH is the ecosystem's open square, where people who don't know each other are connected by the algorithm. They're complementary: the first protects and organises the network you have, the second lets you meet the one you don't have yet.
Why isn't it a marketplace?
Because a partner network is an asset of the company that built it, and in a marketplace that asset ends up belonging to whoever owns the platform. Whoever introduces clients to you, inside a shared showcase, sees dozens of other companies offering rewards — sometimes your direct competitors. Your app carries your own brand for exactly this reason: whoever joins it has you as its only point of reference.
What exactly does it mean for a referral to be notarised?
That the document's digital fingerprint is written to the Ethereum blockchain, and the file — if you want — to IPFS. What this proves, exactly, is that the document existed at a specific moment and wasn't modified afterwards. It's a timestamp and proof of integrity, verifiable by a third party. We're not claiming anything more, and nothing more is needed: it's what makes a measure defensible instead of merely stated.
Is AIRA© the system's "artificial intelligence"?
AIRA© stands for Automated Relational Engineering Algorithm and is the discipline's calculation engine: it profiles, calculates affinity and ranks the possible combinations. The system stays human-first, though — the algorithm orchestrates, the relationship between people remains the value, and no match becomes a meeting without both parties saying yes.
The network, at a glance
The active clubs
Each tile is the PRM app of an active relational club: a client company that has built its own Connector network with us. It isn't a measured number — it's just the network, as it is. Drag to rotate it, bring a club to the front, click to open its landing page.
Drag to rotate the network
The first step
The tool comes after the measurement
You don't start from the software: you start from how much the network you already have is worth and what's missing to activate it. AIRA-SCAN© measures exactly this in three minutes — ten questions, no sign-up — and tells you your company's Relational Potential Index and its widest gaps.
Then the extended report arrives by email and within one working day a person calls you: you look at the result together and assess whether the AIRA-DX© Stoic Analysis makes sense for your company. It's free and limited to twelve a week, so it isn't owed to anyone who does the check-up: you decide together.
Prefer to just talk about it? The number is 0549 888808.