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Segnalazione Vincente in Economy, alongside 10 other clients
In its September 2021 issue, Economy — the monthly business insert of Il Sole 24 Ore — ran an editorial feature on Segnalazione Vincente and ten businesses that were using the method at the time. It was the first time the category appeared in a national publication.
Published 6 August 2021 · revised 16 August 2026
What it told
The piece, bylined Vittorio Petrone, told a simple idea that was new at the time: a business can cut its customer acquisition cost by activating the people who already know it, instead of buying attention at auction.
Alongside Segnalazione Vincente, ten businesses applying the method were featured: real-estate agencies, business and tax consulting, water treatment, training, damage compensation claims. Different sectors, same mechanism.
Their names and the contact details from that time are not reproduced here: they were links to campaign pages that no longer exist today, and the commercial terms of back then do not describe today's.
One word at a time
What has changed since 2021
Two things, and the second is the one that matters.
The token model
In 2021 the mechanism rested on a cash reward for every referral that led to a sale. It works, and it has a known limit: it pays for the gesture, not the reputation, so it rewards whoever passes on more names instead of whoever passes on good ones.
Today the unit of exchange is different: the Match Credit, a right to an introduction that changes hands — and the mechanism behind it is delegated reciprocity, which lets someone promise reciprocity without having to deliver it in person.
A column instead of an article
In 2021 Economy ran a piece on us. Since 2026 the discipline has had a two-page monthly column on that same publication: not a mention, a partnership. It's proof that the category exists outside the site that tells its story too.
And in the meantime the discipline that had no name back then was born: Relational Engineering, with a Founding Charter and six laws.
The first step
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