Blog · Archive · Recognition
Segnalazione Vincente Named Rising Star of the Year 2022 by Le Fonti Awards
October 2022, Milan. Le Fonti Awards presents Migastone and Segnalazione Vincente with the Eccellenza dell'anno Rising Star — Marketing Relazionale award (Excellence of the Year Rising Star — Relational Marketing). It's the first external recognition the category has received.
Published 8 October 2022 · revised 16 August 2026
The citation
"For having developed an innovative project and an optimal solution for businesses, focused on relational marketing. For the ability to identify the best on-target customers for companies through a qualified, successful method, with the aim of meeting the business results set out."
Le Fonti Awards Scientific Committee, October 2022.
Le Fonti Awards Italy is part of an international circuit present in several financial centres, which gives award recipients visibility that goes beyond the domestic market.
From the stage
The human factor
"In a world projected toward automation and artificial intelligence we forgot the strength of the human factor."
Oscar Dalvit, CEO Summit, October 2022.
The rest of the remarks said that every company leaves a goldmine on the table — its own sphere of influence — and that relationships can bring opportunities no one had counted on.
It's worth rereading today for one reason: in the meantime, the same company built an algorithm, AIRA©, that calculates those connections. The two things don't contradict each other — the machine calculates, the signature still belongs to a person (Sixth Law).
One word at a time
What happened after the award
A recognition is either a starting point or it's nothing. Four years on, here's what stands in place of the trophy.
The method became a discipline
With a name — Relational Engineering — a Founding Charter, six laws and a glossary. And a monthly column in Economy, the official insert of Il Sole 24 Ore.
And the results get published
With their window and their method, even when they're inconvenient. That's the Fifth Law, and it's something no award requires and no one checks on your behalf.
An award says someone looked favourably on you one evening in October. The numbers say what happens the rest of the year.
The first step
Where your company stands, in one number
AIRA-SCAN© measures the relational capital your company already has: ten questions, three minutes, no registration. Your browser calculates the score and shows it immediately, along with the areas where you're losing the most points.
The extended report then arrives by email, and within one working day a person calls you: you look at the result together and assess whether the AIRA-DX© Stoic Analysis makes sense for your company. It's free and limited to twelve a week, so it isn't owed to anyone who does the check-up: it's decided together.
Would you rather just talk about it? The number is 0549 888808.