The founder
Oscar Dalvit
He founded Migastone in 2015, Segnalazione Vincente in 2021 and the MigaMATCH platform. In 2024 he put in writing the discipline he was already practising: Relational Engineering (Ingegneria Relazionale, coined in Italy), which treats valuable relationships between people as a designable, measurable system.
- Author of Segnalazione Vincente (Bruno Editore) and of App Selling
- Writes the monthly column on Economy, the official insert of Il Sole 24 Ore
- Speaker at TEDx Tursi, 31 August 2025
Why this page exists
A discipline with no name above it is an opinion
The Founding Charter lists five seals that make a discipline recognisable. The fifth is the most uncomfortable to claim, and it is also the one that gets verified the fastest: someone who puts their face to it and answers for what they wrote.
A discipline is not declared: it is recognised.
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01
A definition
A sentence a stranger understands on first read. What Relational Engineering is.
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02
Laws of its own
Six, named and tested in the field. The six laws.
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03
Measured evidence
Numbers published with their window and method, including the most uncomfortable one. The evidence.
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04
A canon
The triad Charter — Manifesto — Book, and the institutions that keep it.
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05
A recognisable founder
With a name and a face, reachable, and with a story that can be checked. This is that page.
The seal is not a résumé: it is taking responsibility. If one of the six laws turned out to be wrong, there is someone to answer for it — and it is not a company, it is a person.
The credential
He has done all three jobs he talks about
He is not selling the solution to a problem he studied: he is selling the solution to a problem he lived through, in all three phases, and he shut down the last one himself.
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1998–2013 · The first success, and how it ended
First VAT registration in 1998, at twenty, under the stairs of a house in Salorno. Hardstore reaches 8 million in revenue with 15 employees by 2008. Then three blows at once: Amazon, the crisis, and San Marino's black list, where the company was based. "Within 3 years everything is wiped out, and I have to start again from zero."
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2015–2020 · Door-to-door hunting
Migastone brings a loyalty-app platform to Italy and sells over 1,600 of them with a network that approaches local businesses on the street. It is the period in which he notices the thing that will become everything: "those few of them who had cultivated relationships were obviously doing better, but it was all left to individual goodwill."
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2020–2024 · The gold rush, and its end
Three years above €500,000 in revenue with just over €100,000 in advertising investment. Then the decline: "in 2024 we shut down the product line, it wasn't converting any more." It is not a borrowed sales pitch: it is a product line that worked, and that he himself switched off.
The moment of discovery has a date.
In 2021 he asks his own suppliers how many referrals they had received, from whom and how. "Nobody could tell me precisely — quite the opposite. That is the exact moment I understood there was a problem." It is the same question that opens his column on Economy today. The full story — the father who was hunter and farmer at once, the six months at zero sales in 2025, the team — is in Who we are.
TEDx Tursi · 31 August 2025
Ingegneria Relazionale: il Potere degli Incontri Dispari
Fifteen minutes on a stage to argue a single thesis: real innovation in relationships is not born from the meeting of like with like, but from the meeting of unlike with unlike.
Where the word "Dispari" comes from
It is not a marketing invention, and it isn't even his own. Telling a consultant he had worked with, Roberto Bruno, that putting two managers together "as equals" produced predictable conversations while seating very different people at the same table lit something up, he heard back: "you're celebrating diversity. Bet everything on the power of the Dispari — everyone else usually only sees the Pari (the equals) in relationships."
From there comes the term that is now protected in the discipline's lexicon and that is not translated even in the English version. What it means exactly, and why asymmetry starts action instead of blocking it, is in Glossary.
Relationships as a safety net
The part of the talk that explains why it is precisely him who founded this discipline is the 2013 collapse. "In the total darkness, I discovered that the crisis could not take my relationships away from me." Friends bring him to Malaga, where he meets by chance the developers of a system for building apps without programming: a handshake gives birth to the second company.
On stage he also cites his own observation about more than five hundred meetings. We do not repeat it here as a figure: it has no declared window or verifiable method, and on this site numbers only go out with both. The ones that have them are in The evidence.
What he has written
Two books, a monthly column and a Charter
The written record is the checkable part of authority: it exists, it is dated, and anyone can go and read it and challenge it.
| Year | What |
|---|---|
| 2018 | App Selling, Bruno Editore. The book on mobile marketing that ends up in the hands of the Top Producer of a real-estate network |
| 2022 | Segnalazione Vincente, Bruno Editore. First edition. The system for building a referral acquisition channel — the book's page |
| 2025 | Segnalazione Vincente, 2.0 edition. The subtitle changes with the discipline: from "relationship marketing" to "Relational Engineering" |
| July 2026 | The Founding Charter of Relational Engineering, version 1.2: the definition, the six laws, the five seals. Together with the Manifesto of Values it forms the canon |
| 2026 | The monthly column on Economy, official insert of Il Sole 24 Ore: two pages every issue — press coverage |
| Q4 2026 | Ingegneria Relazionale, the discipline's book. Coming |
Where he answers for what he says
Three roles, and one has to be declared so it isn't a trick
President of E.S.S.E. Ingegneria delle Relazioni
This is the professional association established under Italian law 4/2013 — the Italian statute on professions not organised into orders or colleges — which keeps the public register of Referral Directors, with membership requirements and a code of ethics.
That the discipline's founder also chairs the association that certifies its professionals has to be said, not hidden: presenting that register as an independent third party without declaring it would be dishonest. The path and the requirements are in Referral Director.
Advisor to Decentra Crypto Bologna
This is not an off-topic line of colour: it is the competence behind a piece of the product. The system's referrals are notarised on blockchain, so that date, content and parties remain provable over time without depending on anyone's word. How it actually works is in MigaMATCH.
Founder and CEO of Migastone International
The San Marino company that runs the ecosystem: Segnalazione Vincente, Connector Network and MigaMATCH. Who is on the team, and why the company is based in San Marino, is in Who we are.
The first step
If you've made it this far, the question is his own
How many referrals has your company received in the last thirty days? Who is referring it? And how? Nine business owners out of ten stop at the first question. The AIRA-SCAN check-up puts a number where the stammering was: ten minutes, no projections, the distance between where you are and where you could be.
For interviews, speaking engagements and press requests: the contact form has the item "Press, interviews, speaking", or call 0549 888808.