The story and the team
About us
We don't sell a theory. We've been door-to-door hunters, we've lived the paid-advertising gold rush, and in 2024 we closed with our own hands the product line that had made us grow, because it stopped converting. Relational Engineering is the solution to a problem we suffered first.
- First VAT registration in 1998, under the stairs at home
- Over 1,600 apps built since 2015
- Monthly column on Economy, the official insert of Il Sole 24 Ore
The why, in his own words
"Thanks to the most advanced technology, I put people back at the centre of business, turning networks of contacts into strategic connections. I no longer see companies and individuals as isolated entities, but as nodes in a powerful, interconnected web of relationships."
Oscar Dalvit, founder. It's the answer he arrived at following Simon Sinek's method, and it came before the product that makes it real.
The root
The hunter and the farmer were the same person
Segnalazione Vincente's whole message is the shift from hunting to farming. Forty years before it became a positioning statement, it was the founder's father's trade — both at once.
Three hectares of orchard, and everything else
Oscar's father ran, in order: a hotel, two fuel stations, a nightclub, and in his last years he made music with his wife. Through all that time he never stopped being a farmer, growing Marlene apples in the Adige valley, three hectares of sharecropped orchard. He dies when Oscar is twelve.
The business that hunts and the orchard that's tended and pays off over the years: they're the two halves of the same man, and they're the two halves of what we tell companies today. Hunting isn't abandoned — it's paired with sowing.
The second seed, just as literal
In Salorno, a town of three thousand souls, Oscar attends the youth association Solis Urna: forty kids who spend their weekends building things — a local newsletter and a real newscast, with a real director. The president, Sandro Appoloni, an accountant, is for him "in some ways a second father".
"That was certainly the seed that made grow in me the urge to build relationships with different people, to be curious and to understand how, even before the internet, to have a network of relationships."
The kid who made a newscast at a youth association is the same one who today produces TG29 for the BIG BANG launch.
It isn't a copywriting metaphor. It's family history.
The three phases
We did all three trades, and we watched each of them end
A supplier selling the end of the hunt should have practised it. We practised it for twenty-five years, in three different forms.
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01 1998 – 2013
The first success, and how it really ended
First VAT registration in 1998, at twenty, under the stairs at home in Salorno: a site for selling video games. Hardstore reaches eight million in revenue with fifteen employees by 2008. Then, from 2010, three blows together: Amazon arrives, the crisis arrives, and San Marino's black list arrives, where the company was based. "Within 3 years everything gets wiped out, and I have to start over from scratch."
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02 2015 – 2020
The hunters' period
Migastone brings a loyalty-app platform to Italy: over 1,600 apps sold thanks to a network of hunters who stopped shopkeepers on the street. They were hunters, not Connectors: they chased. "Out of every 100 hunters, 10 were good" — tickets of two or three thousand euros, commissions in the low hundreds, "too little for an experienced agent." And the paid campaigns didn't work: active demand didn't exist.
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03 2020 – 2024
The gold rush, and its end
An academy that teaches app-building, Facebook campaigns. "I put in 15,000 euros and sell 80,000." Three years of over €500,000 in revenue on just over €100,000 of investment. Then the decline: the leads still came in, but they converted less every year, with more competitors every year.
"The leads kept coming in by the shovelful, but every year it got worse, conversions got harder and harder, more and more competitors. In 2024 we closed the product line, it wasn't converting any more. I think this has happened to a lot of entrepreneurs like me, and it'll keep getting worse for the future."
Not "advertising costs a lot." A product line that worked, closed by the people who built it. That's why this company stopped selling apps and started selling a discipline.
2021 — the exact moment
Nobody could answer. And that was the problem.
The question asked to their own suppliers
For a year they'd been working with real-estate agencies on the process that brings in referrals for property sellers. Oscar asks his suppliers how they handle them: how many they've received, who refers them, how.
"Nobody could give me a precise answer, quite the opposite. That's the exact moment I understood a problem existed."
Now you answer
How many referrals has your company received in the last thirty days? Who brought them to you? And how?
Almost no company can answer with a number. It can say exactly how much it spent on advertising, how many quotes it made, how much it converted. On the channel everyone claims is the best there's no measure, no owner and no process.
2025
The year we sold zero for six months
We're writing it because it happened, and because what came after doesn't make sense without it.
The blow
The sales director leaves. For a company with half a million in revenue it's a heavy blow, and the consequence was exactly what you'd expect: six months of zero sales.
Those six months went into two things only: building MigaMATCH and rebuilding the sales team. It isn't a strategic choice told after the fact — it was the only thing that could be done while nothing was coming in.
The restart, and the real proportion
Today we work 70% advertising and 30% relationships, with automation and AI supporting the sales force: call analysis, reports that guide it, a CRM that says which contacts are hot. And the Connector Network as a bridge to the client.
To anyone starting out we recommend 80/20, which is the threshold where the compound effect starts to show. The two proportions don't contradict each other: we're further along because we started earlier.
"RECIPROCITY was fundamental, an ingredient I didn't know before. Putting 'you scratch my back, I'll scratch yours' on the table with our partners was a game changer."
The timeline
The dates that matter
No step was planned on paper: each grows out of the previous one's limit. It's the story of a discovery, not an industrial plan.
| Year | What happens |
|---|---|
| 1998 | First VAT registration, at twenty, under the stairs at home in Salorno. |
| 2008 | Hardstore reaches 8 million in revenue with fifteen employees. |
| 2010 – 2013 | Amazon, the crisis and San Marino's black list: everything wiped out. |
| 2015 | Migastone is born: 1,600 clients, partner of Confcommercio, CNA and Confesercenti. |
| 2018 | App Selling comes out, an Amazon best-seller. Simone Rossi, RE/MAX Top Producer, reads it. |
| December 2019 | Oscar meets Simone Rossi, who commissions "a very particular APP" from him. Simone managed a thousand Connectors tracked on paper, pen and an Excel sheet, built over three years at a pace of two or three a week. |
| 9 March 2020 | Launch of Acquisizione Vincente ("Winning Acquisition") and the first APP PRM for real-estate agencies, developed with Simone Rossi. It's the day of the Italian lockdown. It works. |
| 2021 | Segnalazione Vincente is born, for every type of business. It's the year of the question to suppliers that nobody could answer. |
| 2022 | Le Fonti Awards, Rising Star award. |
| 2024 | The Relational Engineering discipline is born: the software alone wasn't enough, "it takes deep engagement from the company's fabric, from its top figures." That's why the kickoff day and the handbook exist. |
| 2025 | The sales director leaves; six months at zero; the restart. |
Why San Marino
Because Oscar has been here since 2001: his relational network and the banks that back him are here, and the 2010 black list shows he's also paid a price in this territory, and stayed. Because after the 2015 Italy–San Marino agreement, the tax treatment is clear and correct. And because half an hour's drive away is Romagna, the Italian region that turned networks of relationships into an economic model exported worldwide. It isn't a geographic detail: it's coherence.
The company today
What can be counted
Every number carries with it the window in which it was measured and the way we counted it. Without those two things, we don't publish it.
1,600+
Apps built for local businesses
Since 2015 · figure stated by the company, like the client portfolio below
2,141
Qualified Connectors in the network
As of 13/08/2026 · only profiles with bio and reciprocity goals filled in, unsubscribed profiles excluded
811
New Connectors joined in the previous twelve months
August 2025 → 13/08/2026 · same qualification criteria as the total alongside
10
People on the team, each with a role you'll see below
As of 15/08/2026 · employees and stable collaborators; external collaborators aren't counted or published
Where you'll find us in writing
Economy, the official insert of Il Sole 24 Ore, carries two pages of column on Relational Engineering every month. It isn't a mention received once: it's an editorial partnership, and it's proof the category exists even outside the site selling it.
Oscar has brought the discipline to the stage of TEDx Tursi — "Ingegneria Relazionale: la vera rinascenza parte da una stretta di mano" ("Relational Engineering: the true rebirth starts from a handshake") — and is the author of the Amazon best-sellers Segnalazione Vincente and App Selling. The book Ingegneria Relazionale ("Relational Engineering") is expected in the fourth quarter of 2026.
The credentials in order
Migastone International is a certified SUT1 San Marino Innovation company and has been covered by Forbes, Millionaire and Economy.
The client portfolio counts over 100 companies in the real-estate sector — agencies and brokers — and 144 businesses in other sectors. It's a figure stated by the company: the named list isn't publishable today, and until it is, this number remains what it is, a statement and not proof.
The evidence, counted one by one and verifiable by a third party, lives elsewhere.
The ecosystem
Four names, and who does what
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Migastone International
The company that runs the whole ecosystem. Based in Borgo Maggiore, Republic of San Marino, and the one that signs the contracts.
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Segnalazione Vincente
Solves the client-acquisition problem by creating a new channel, based on relationships. It's Relational Engineering applied to business.
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Connector Network
Intercepts opportunity connectors — consultants, agents, accountants, lawyers — who embrace the motto "stop chasing clients, get introduced to them" and want to work with structured companies: the Dispari.
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MigaMATCH
The tool that brings Connectors and companies together, and secondarily Connectors with each other. "It uses AIRA©'s engineering so no time is wasted sitting down with the wrong people."
The team
Ten people, and how we choose them
We favour field experience over academic titles. It's what lets us truly understand a business owner's problems, instead of explaining them back.
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Oscar Dalvit
Founder and CEO
A serial entrepreneur, opens his first VAT registration in 1998 at twenty and takes Hardstore to eight million in revenue by 2008. Founds Migastone in 2015. Author of the Amazon best-sellers Segnalazione Vincente and App Selling, has brought the discipline to TEDx Tursi and tells its story every month on Economy. Advisor at Decentra Crypto Bologna: that's why every referral here is notarised on blockchain, and date, content and parties remain provable over time.
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Walter Coslop
Chief Operating Officer
With Oscar since 2001, after years as sales manager at an electrical-cable manufacturer. Since then he's been the operations lead of all his businesses, from Hardstore to Migastone. He's also the designated EU Representative under Article 27 of the GDPR: it's him that EU-resident data subjects contact for their rights.
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Roberto Chiarolanza
Director of Services
A lawyer with long experience in commerce. Arrives as Referral Director for a client company, becomes a Connector for other companies in the network, joins the team in January 2025. Coordinates the coaches: accompanies a company from kickoff through the following three months and makes sure the system enters the daily routine, instead of staying a manual in a drawer.
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Gabriele Bondioli
Relational Engineering Consultant
Years of experience building sales networks and relational networks: two trades that only look alike, and knowing both is precisely what it takes to guide a company from the first to the second. Joins a company and translates the method into an architecture that stands on its own.
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Fabio De Vita
Head of Connector Network
Consultant to businesses, specialised in reducing tax load, tax credits and sustainability solutions for companies. Long committed to building entrepreneurial communities. Since August 2025 leads the development of the Connector Network: brings the right professionals into the network and gets them in a position to work well with companies.
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Miriam Boscheri
Referral Director and Communications
Starts in Bolzano at an accounting firm, then as an assistant at one of the city's leading law firms. In 2003 leaves it all to follow Oscar to San Marino. For over ten years head of customer service at Hardstore, with Migastone since 2015, certified social media manager in 2020. Referral Director since 2022.
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Andrea D'Ambrosio
Customer Service
In the Nineties installs POS terminals in shops across Emilia-Romagna, then moves into customer support for a business-software company. With Migastone since 2015: has handled over two thousand app publications on the App Store and Google Play, an experience few in Italy have. He's the voice that answers when a client needs help.
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Marica Russo
Referral Director
Coordinates the Connector Network and follows its direct growth. Also the CEO's assistant. Her experience in relationship management has brought concrete, measurable results to the company.
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Mirko Lamberti
Project Manager
Over twenty years in marketing, serving mid-to-large national and multinational companies. OKR-certified for managing and optimising company objectives: it's the methodology we use to hold together a programme's goals and the numbers that measure them.
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Ivan Lao
Media Buyer and Automation
Enters digital marketing in 2015 to grow the dance school he ran with his wife in Florence; the lockdown closes the school and becomes the chance to reinvent himself. With Migastone since 2020, manages over €150,000 in advertising budgets and programme automation. He's living proof that here hunting isn't abandoned: it's paired with sowing.
Who we turn away
Who we don't take on, and why we say so upfront
Every analysis we do costs real consulting time. We'd rather tell you now, for free, than at the end of a call.
We turn away hunters
"We turn away hunters. People who think this world is individualistic, that collaboration doesn't exist and that everyone's out to cheat you."
It isn't a moral judgement, and it's the most practical reason there is: a system built on reciprocity doesn't work with that premise. Whoever sits at the table convinced the other side is cheating doesn't deposit the first debt of reciprocity, and without that first step — the Law of the Dispari — nothing starts.
We also turn away anyone looking for a list of names to call tomorrow morning. That product exists, someone else sells it, and it costs less.
The admission test, in two questions
If a sector can't answer, it's not ours. The example Oscar gives when asked is a funeral home: nobody introduces a friend to a funeral home, and no method can change that.
It works in B2B, which is our preference, and in B2C with tickets from €500 up: real estate, car dealerships, water-purification systems, telecoms, electricity and gas — where the annual total justifies the cost of a referral. Because a referral costs the person making it attention, and it has to be repaid.
Under ten people? We don't send you away: the right path starts with MigaMATCH, where you get introduced to people in your target without first having to build a structure you don't have yet.
The next step
You don't need to talk to us yet
The AIRA-SCAN check-up measures the distance between where you are and where you could be across the four areas that matter. No sector benchmark and no projection: just your gap, and which wound is worth starting from.
Prefer to just talk it through? The number is 0549 888808, and it's answered by someone you've just seen face to face.