Beyond us
Press coverage
A category exists once someone else tells its story. This page shows the difference between a mention — something you get once — and a standing column in a publication from the Il Sole 24 Ore group, which has to be earned again every month.
- Economy, official insert of Il Sole 24 Ore: two pages every month
- TEDx Tursi, 31 August 2025 — the founder's talk
- Le Fonti Awards Rising Star, 2022
The partnership
Economy, the official insert of Il Sole 24 Ore
Not an article dedicated to us: a fixed space, two pages every issue, telling the story of Relational Engineering (Ingegneria Relazionale, coined in Italy). In effect since 1 July 2026.
Why it matters more than an award
An award says that someone, once, looked and agreed. A monthly column says an editorial team decided the subject has staying power — and that every thirty days there's something new to write about it.
It's proof the category exists outside the site that sells it. It's also the one credential on this page that doesn't depend on us: a publication grants the space, and can take it away.
The August 2026 issue
"Ingegneria relazionale, l'evoluzione della specie" (in Italian), by Angelo Curiosi. The piece starts where this site starts too: fifteen years of the promise of perfect targeting, and a rise in platforms' advertising revenue that hasn't translated into an equivalent rise for the people buying that advertising.
The figures quoted in the article are from the day the issue closed, and print doesn't update itself. The current ones, with the date they were read and the method, are in The evidence: that's the Fifth Law, and it applies even when the site's number is lower than the printed one.
The timeline
Where we've been written about, and where we've taken the stage
In order, most recent first. Showcasing a 2022 award in 2026 would suggest nothing happened since: it sits here, in line with everything else.
| When | Where |
|---|---|
| since 1 July 2026 | Economy, official insert of Il Sole 24 Ore: editorial partnership, a monthly two-page column on Relational Engineering. |
| 31 August 2025 | TEDx Tursi, Museo Essenza Lucano: "Ingegneria Relazionale: il Potere degli Incontri Dispari" (in Italian). |
| July 2022 | Migastone at the Italian Chamber of Deputies. |
| June 2022 | Millionaire, special issue. |
| 2022 | Le Fonti Awards, Palazzo Mezzanotte — Milan Stock Exchange: Eccellenza dell'Anno · Rising Star · Marketing Relazionale award. |
| September 2021 | Migastone in the Economy insert of Il Sole 24 Ore. The first time, five years before the column. |
| 2021 | Web Marketing Festival. |
| April 2021 | Millionaire. |
| 2020 | Emprendedores, Spain. |
| December 2019 | Millionaire. |
| September 2019 | Corriere della Sera. |
| 2019 | Az Franchising. |
| April 2017 | Forbes Russia, no. 04 (157): "Франчайзинг высоких технологий" — High-tech franchising. About Migastone as an app franchise for small businesses, entering the Russian market. It's eight years before Relational Engineering, and doesn't discuss referrals. |
Where this table comes from. The entries from 2019 to 2022 are the ones published on the previous version of this page. We're reporting them because they were public and verifiable at the time, but we haven't yet rechecked the printed copy of each issue one by one: once we have, this line disappears and the issue reference takes its place. {{TO_CONFIRM: issue number, page and exact date of each appearance between 2019 and 2022 — Oscar doesn't have this data at the moment}}. The monthly column debuts with the September 2026 issue — the partnership is dated 1 July 2026, and the first instalment arrives two months later.
The three verified entries are the Forbes one, for which we have the cover and the page — it's issue 04 (157) from 2017, which is why the row says Forbes Russia and not "Forbes": they're different national editions, and writing it without the country would suggest a different magazine and a different subject — the title of the TEDx talk, read from the video's page on 16 August 2026, and the Economy page from August 2026, reproduced above.
Disambiguation
What you won't find on this page
A press page exists to show what other people have said. Slip in what we produced ourselves, and it stops being proof and becomes just another sales page.
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The TG29 isn't a news broadcast
It's our own production, a narrative format set in 2029: the segments with characters are reconstructions, not news. It also contains genuine archival footage — that part is real, and marked as such in the video — but the piece stays fiction, and in a press page it would pass for news.
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The recreated magazine pages
Promotional compositions of the column circulate online, staging the magazine: a meeting room, the issue held up in mid-air, the article open. They're not here, and not because they're generated — the partnership announcement above is. They're not here because they recompose the pages of the article, and remaking them distorts the text: one reads 184.3% where the real figure is 84.3%. An image that looks like a printed page and puts a different number in its mouth is the thing furthest from what this page should publish.
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A wall of logos
The Economy masthead appears here twice — in the photographed page and in the partnership announcement — and in both cases it says something precise and verifiable. What you won't find is the row of "as seen on" logos, the most common shortcut for making a list look big: for the other publications, only the names and dates remain here.
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Client testimonials
They aren't press: they're evidence, and they have their own page with the numbers and the measurement method alongside — Cases and evidence. Keeping them separate is how we avoid letting one thing pass for the other.
The first step
The press coverage says we exist. The numbers say whether it works
A column in a publication from the Il Sole 24 Ore group is a credential, not proof. The proof is the network's numbers, published with their window and method, including the ones that hurt us: they're in The evidence and change every week.
If instead you want to know where your company stands, the AIRA-SCAN check-up takes ten minutes. For interviews and press requests, the contact form has the option "Press, interviews, speaking engagements", or call 0549 888808.